Privacy Policy

Introduction

At Headflood Marketing ("Company," "we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (headfloodmarketing.com), use our services, or interact with us.

By accessing or using our services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

We reserve the right to make changes to this Privacy Policy at any time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

1. Information We Collect

We collect several types of information from and about users of our services:

1.1 Information You Provide to Us

We collect information that you voluntarily provide when you:

• Contact Us: Name, email address, phone number, company name, and message content when you fill out contact forms or reach out via email
• Request Services: Business information, project requirements, budget details, and timeline preferences
• Use Our Services: Login credentials, website access information, analytics account access, social media account information, and other data necessary for service delivery
• Subscribe to Communications: Email address for newsletters, updates, and marketing materials
• Provide Feedback: Survey responses, testimonials, reviews, and feedback about our services
• Make Payments: Billing information, payment method details (processed securely through third-party payment processors)

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• Usage Data: Pages viewed, time spent on pages, links clicked, navigation paths, and interaction with website features
• Device Information: IP address, browser type and version, operating system, device type, screen resolution, and unique device identifiers
• Location Data: General geographic location based on IP address (city, state, country level)
• Cookies and Tracking Technologies: Session cookies, persistent cookies, web beacons, and similar technologies (see Section 5 for details)
• Analytics Data: Website traffic patterns, user behavior flows, conversion metrics, and performance data via Google Analytics

1.3 Information from Third-Party Sources

We may receive information about you from third-party sources when providing services to our clients:

• Analytics platforms (Google Analytics, Google Search Console, social media insights)
• Advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
• SEO and marketing tools (SEMrush, Ahrefs, Moz, etc.)
• Social media platforms when you interact with our content
• Business directories and public databases

2. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

• Provide, maintain, and improve our digital marketing services
• Execute SEO campaigns, website development, content marketing, and other contracted services
• Access and manage your digital properties (websites, social media, advertising accounts) as authorized
• Create reports, analytics dashboards, and performance metrics
• Develop marketing strategies and recommendations tailored to your business

Communication

• Respond to your inquiries, questions, and support requests
• Send service updates, project status reports, and important notices
• Provide customer support and technical assistance
• Send marketing communications, newsletters, and promotional materials (with your consent)
• Request feedback, reviews, and testimonials

Business Operations

• Process payments and maintain billing records
• Manage contracts, agreements, and business relationships
• Conduct internal research and development to improve our services
• Monitor and analyze usage trends, website performance, and user behavior
• Create case studies and portfolio examples (with client permission)

Legal and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraud, security threats, and illegal activities
• Enforce our Terms of Service and other agreements
• Resolve disputes and troubleshoot problems
• Respond to law enforcement requests and legal proceedings

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

Service Providers

We engage trusted third-party service providers to assist in delivering our services:

• Web hosting and infrastructure providers
• Cloud storage and database services
• Email marketing platforms (for newsletter distribution)
• Payment processors (Stripe, PayPal, etc.)
• Analytics services (Google Analytics, Google Tag Manager)
• SEO and marketing tools providers
• Customer relationship management (CRM) systems

These service providers are bound by confidentiality agreements and are only authorized to use your information as necessary to perform services on our behalf.

Business Transfers

If Headflood Marketing is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Court orders, subpoenas, or legal processes
• Law enforcement requests or investigations
• Protection of our rights, property, or safety
• Prevention of fraud, security threats, or illegal activities
• Enforcement of our Terms of Service

With Your Consent

We may share your information for any other purpose with your explicit consent, such as featuring your project in our portfolio or case studies.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

• Encryption: SSL/TLS encryption for data transmission and encrypted storage for sensitive data
• Access Controls: Restricted access to personal information on a need-to-know basis
• Authentication: Strong password requirements and multi-factor authentication where available
• Monitoring: Regular security audits, vulnerability assessments, and monitoring for suspicious activity
• Employee Training: Staff training on data protection and privacy best practices
• Secure Infrastructure: Use of reputable cloud hosting providers with industry-standard security certifications
• Data Backups: Regular encrypted backups to prevent data loss

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website:

Types of Cookies We Use

• Essential Cookies: Required for website functionality, security, and navigation
• Analytics Cookies: Google Analytics to understand how visitors use our site and improve user experience
• Functional Cookies: Remember your preferences and settings (e.g., theme preferences)
• Marketing Cookies: Track your activity across websites for advertising and remarketing purposes (with consent)

Managing Cookies

You can control cookies through your browser settings:

• Most browsers allow you to view, manage, and delete cookies
• You can set your browser to refuse cookies or alert you when cookies are being sent
• Disabling cookies may affect website functionality and your user experience
• You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on

Third-Party Tracking

Our website may contain links to third-party websites and integrations (social media, advertising platforms). These third parties may use their own cookies and tracking technologies. We do not control these third-party technologies and recommend reviewing their privacy policies.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law:

• Client Data: Retained for the duration of our business relationship plus 7 years for legal, accounting, and contractual purposes
• Contact Form Submissions: Retained for 3 years or until you request deletion
• Marketing Communications: Retained until you unsubscribe or request deletion
• Website Analytics: Google Analytics data retained for 26 months (configurable)
• Payment Records: Retained for 7 years for tax and accounting compliance

After the retention period, we securely delete or anonymize your information. Some information may be retained in backup systems for a limited period before permanent deletion.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

General Rights

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Portability: Request your data in a structured, machine-readable format
• Objection: Object to processing of your information for certain purposes
• Restriction: Request limitation of processing under certain circumstances
• Opt-Out: Unsubscribe from marketing communications at any time

California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising CCPA rights

European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right to access, rectification, erasure, and data portability
• Right to object to or restrict processing
• Right to withdraw consent at any time
• Right to lodge a complaint with your local data protection authority

Exercising Your Rights

To exercise any of these rights, please contact us at [email protected] with "Privacy Request" in the subject line. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we become aware that we have collected personal information from children without parental consent, we will take steps to delete that information from our servers.

9. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal information, to the United States and process it there.

By using our services, you consent to the transfer of your information to the United States and other countries where we or our service providers operate. We take appropriate safeguards to ensure your data is protected in accordance with this Privacy Policy.

10. Third-Party Links and Services

Our website may contain links to third-party websites, services, and social media platforms that are not owned or controlled by Headflood Marketing. We are not responsible for the privacy practices of these third parties.

We strongly advise you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected by our website and services.

When you click on third-party links, you may be directed to their sites where different privacy policies apply. We do not accept responsibility for the content or privacy practices of these external sites.

11. Do Not Track Signals

Some browsers incorporate "Do Not Track" (DNT) features that signal to websites you visit that you do not want to have your online activity tracked. Currently, our website does not respond to DNT browser signals as there is no industry standard for interpreting DNT signals. However, you can manage cookies and tracking through your browser settings as described in Section 5.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post the new Privacy Policy on this page
• Notify you via email if you are a client or subscriber (for material changes)
• Provide notice on our website homepage (for significant changes)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.